Riley McPheetersSenior Marketing Associate
Riley supports brand marketing initiatives and advisor recruiting efforts by shaping and executing strategies that strengthen the firm’s presence and build meaningful connections with advisors. She brings a thoughtful balance of creativity and analytical insight, ensuring campaigns are not only engaging but also aligned with strategic goals. Always up for a challenge, she enjoys a role that leverages her diverse background in marketing, accounting, and finance with a team that encourages different perspectives.
Before joining Indivisible Partners, Riley spent two years as a Marketing Associate at Alvarez & Marsal, where she developed her marketing acumen across social media, email, thought leadership, video, and event channels. Her experience gives her a strong foundation in executing high-impact marketing programs, which she continues to leverage at Indivisible Partners.
Riley’s foundation in marketing and leadership was built during her time at Auburn University, where she earned a degree in Marketing with a minor in Accountancy. She held leadership roles as Vice President of Finance for Auburn Panhellenic and as President of the Harbert College of Business Executive Society, gaining strategic and organizational expertise while overseeing large-scale student initiatives.
Based in Charlotte, North Carolina, Riley brings an enthusiastic and collaborative approach to her work. A passionate traveler who has visited all seven continents, Riley enjoys learning about other cultures and fostering meaningful connections—values that shape both her professional and personal life.